Midnight at Mixology Attraction 2026: When Distillation Meets Imagination 🌙
Mark this date on your calendar: from February 15th to 17th, 2025 , something special is about to happen in Rimini. Mixology Attraction 2026 opens its doors for the first time, and guess who will be the star? That's right, Mezzanotte | Distilleria & Spirits 🎉
But this isn't just any participation. For us at Mezzanotte, this event represents a turning point: the perfect stage to reveal our new visual identity to the world and to tell the story of who we've truly become.
Why Mixology Attraction Is So Important to the Spirits World 🍸
Before we tell you about ourselves (we promise, we'll get there!), let's take a step back. What exactly is Mixology Attraction, and why should you care?
Mixology Attraction was born as the first Italian event entirely dedicated to the world of premium spirits and high-quality mixology. Part of Rimini's established Beer & Food Attraction , this new area finally represents a hub for bartenders, distillers, buyers, and enthusiasts seeking something beyond the usual trade show.
We are not talking about a simple exhibition space, but a real networking hub where:
- Professional bartenders can discover new spirits to enrich their menus
- International buyers meet quality artisan producers
- Independent distilleries find visibility and business opportunities
- Industry professionals stay updated on contemporary mixology trends
At a time when the premium spirits market is experiencing explosive growth (the Italian craft gin sector has grown 320% in the last 5 years), having a space dedicated to quality and innovation is essential.
Midnight at Mixology Village: Where to Find Us 📍
If you'd like to come visit us (and we really hope so!), here are the exact coordinates:
Mixology Village - Hall D5, Stand 026
We'll be there for three intense days, ready to tell you our story, let you taste our spirits, and share the vision that guides every one of our creations.
The New Midnight Identity: Not Just a Restyling 🎨
Let's be clear: how many times have you seen companies change their logo and visual identity just to "freshen up"? Well, we're not those people.
The new visual identity we will present at Mixology Attraction is the result of a profound growth journey, which required time, reflection, and above all, consistency with what we have become in recent years.
From Artisan Distillery to Recognized International Brand
When we began this journey into artisanal distilling, we were a small business in the Marche region with a passion for quality spirits. Today, Mezzanotte is an internationally recognized brand, yet we've never lost the artisanal spirit that sets us apart.
Some milestones that have marked our journey:
🏆 Best Gin in Europe 2023 - An award that put our Mezzanotte Gin on the international map
🥇 Best Contemporary Gin 2024 for Gin Atlantide - Confirmation that our stylistic research is working
🇬🇧 Entry into The Gin Guild of London - With Alex Bartolucci, the first Italian Master Distiller to receive this prestigious title
🌍 International Expansion - Our spirits are now present in the UK, Denmark and Germany
But it's not the awards that define us. What truly makes us Mezzanotte is something deeper.
An Imaginary That Becomes Identity 🌌
Our new visual identity isn't just a simple aesthetic makeover. It's the visual translation of a narrative language we've developed over time, an imagery that engages with:
- Archetypal symbols that speak to the collective unconscious
- Contemporary myths that reinterpret ancient narratives
- Cultural references that go beyond the world of spirits
Each of our spirits is created not just to be drunk, but to be experienced . And this philosophy is now also reflected in the way we present ourselves visually to the world.
Artisan Distillation: The Beating Heart of Midnight 🔬
Behind every beautiful story, behind every captivating visual identity, there is always the same fundamental question: what is the product like?
And this is where we get to the heart of our daily work: artisanal distillation .
The Midnight Method: Tradition and Innovation
Our distillery in Pesaro is a laboratory where tradition and experimentation coexist daily. We use:
- Traditional stills to preserve the artisanal control of each distillation
- Selected botanicals from all over the world, but with a special focus on the Marche region
- Different infusion methods depending on the characteristics of each botanical
- Calibrated resting times to allow the aromas to stabilize and harmonize
But what really makes the difference is the philosophical approach to distillation. For us, every spirit is a liquid narrative : every ingredient tells a story, every process transforms the final product not only chemically but also conceptually.
Our Protagonists: A Lineup of Award-Winning Spirits 🥃
If you stop by our stand, you will have the opportunity to taste our entire range, but allow us to introduce you to the protagonists:
Gin Mezzanotte - Our flagship product, the one that earned the title of Best Gin in Europe. A contemporary London Dry that balances juniper, citrus, and Mediterranean aromatics with a complexity that invites a second sip.
Atlantide Gin - Our most visionary spirit, awarded Best Contemporary Gin. A journey through marine and Mediterranean botanicals that evokes underwater worlds and ancient myths.
Amari - A selection of bitters that reinterpret Italian tradition with contemporary twists.
Vodka and Absinthe - For those seeking clean yet distinctive spirits, capable of expressing personality even in their essentiality.
Mixology Attraction: The Opportunity to Get to Know Each Other (Really) 🤝
Here is the part that excites us most about this participation: the direct meeting .
Trade shows are often hectic places, where people wander from booth to booth in search of new products. But we want your visit to our stand to be different. We want time to:
Telling You Our Story
Every distillery has a story, but few have one like ours. We want to share with you:
- How we went from a small local project to an international brand
- The challenges of artisanal distilling in an increasingly competitive market
- The vision that guides our every spirit
- The future projects we are developing
Listening to Your Needs
Are you a bartender looking for distinctive spirits for your menu? Are you a buyer interested in premium, authentic Italian products? Are you an enthusiast who wants to better understand the world of distillation?
Mixology Attraction is the perfect time for a direct dialogue , without intermediaries, where we can understand how Mezzanotte can fit into your professional reality or your personal passion.
Guided Tastings with the Master Distiller
Alex Bartolucci, our Master Distiller and the first Italian to join London's prestigious Gin Guild, will be there to guide you through tastings that go beyond simple sampling.
You will discover:
- How to recognize individual botanicals in our gins
- The distillation process that creates certain flavor profiles
- How to use our spirits in creative mixology
- Food & spirits pairings that enhance every product
Why Choose Italian Artisan Spirits 🇮🇹
In a global market where premium spirits arrive from every corner of the world, why should you care about an Italian artisan distillery?
Authenticity that Makes the Difference
Italy is synonymous with artisanal quality worldwide. When you think of Italian products, think of:
- Passion passed down from generation to generation
- Obsessive attention to detail
- Excellent raw materials
- Tradition meets innovation
Italian artisan spirits bring this DNA to the world of distillation, creating products that have a strong territorial identity but look to the global market.
Sustainability and Transparency
Artisanal production allows for complete control of the supply chain . At Mezzanotte, we know exactly where every ingredient comes from, how it's processed, and what impact it has on the environment.
It's not just marketing: it's a concrete commitment towards:
- Reducing waste in production
- Choosing local suppliers when possible
- Total transparency on production processes
- Sustainable packaging that respects the environment
The Value of Authentic Storytelling
In the world of premium beverages, storytelling is essential. But it must be authentic , not contrived.
Each of our spirits has a true story to tell:
- The botanicals chosen and why
- The creative process behind every recipe
- The cultural and mythological references that inspire each product
- The people who work every day to create these spirits
This type of storytelling resonates with contemporary consumers , who seek not just a product, but an experience, a meaning, a connection.
Partnership and Collaboration Opportunities 💼
Mixology Attraction is not just a showcase: it is above all an opportunity to build lasting professional partnerships .
For Bartenders and Venues
If you run a bar, cocktail bar, or restaurant, our spirits can enrich your offering with:
- Distinctive products that differentiate your card
- Engaging storytelling to share with customers
- Training support for your team
- Visibility shared across our channels
We already work with some of the best Italian and international venues, and Mixology Attraction is the perfect time to expand this network of collaborations.
For Distributors and Buyers
Looking for authentic Italian premium spirits to keep your wallet happy? Mezzanotte offers:
- Full range of high quality spirits
- International recognitions that facilitate positioning
- Strong brand identity that communicates effectively
- Marketing support for distribution
We are already present in key markets such as the UK, Denmark and Germany, and we are looking for partners to further expand our international presence.
For the Horeca sector
High-end restaurants, hotels and caterers find in our spirits:
- Quality certified by international awards
- Flexibility in use (cocktails, digestives, food pairings)
- Premium image that enhances your offer
- Consulting support for selection and use
The Midnight Vision: Beyond the Glass 🔮
What really sets us apart in the world of craft distilleries is our cultural vision of spirits.
Spirit as a Cultural Experience
For us, a gin or a bitter are not just alcoholic beverages. They are:
- Narrative vehicles that tell stories
- Sensory experiences that evoke emotions and memories
- Cultural bridges that connect tradition and contemporaneity
- Objects of aesthetic and conceptual research
This vision translates concretely into every aspect of our work: from the choice of botanicals to the creation of packaging, from communication to artistic collaborations.
Artistic and Cultural Collaborations
It is no coincidence that over the years we have developed partnerships with contemporary artists like Number1buongiorno , creating projects that go beyond simple product placement.
Spirits thus become part of a larger cultural ecosystem , where art, design, storytelling and taste intersect to create memorable experiences.
How to Continue the Dialogue After Mixology Attraction 🌐
Your visit to our stand will not be a point of arrival, but the beginning of a conversation that can continue through various channels.
Our Digital Ecosystem
We have built a comprehensive online presence to meet various needs:
distilleriamezzanotte.com - Our main site, where you can learn more:
- The history of the distillery
- The production philosophy
- The artisanal distillation process
- Collaborations and special projects
mezzanotte.shop - Our e-commerce site for:
- Buy our spirits directly
- Discover exclusive offers
- Take advantage of free shipping over €50
- Stay up to date with the news
Community and Professional Network
After Mixology Attraction, you can:
- Request personalized advice for your business
- Receive training materials about our spirits
- Participate in private tastings and events
- Access dedicated conditions for professionals
Preparing for Mixology Attraction: What to Expect 📅
If you are planning your visit to the event, here are some practical tips:
Dates and Times
February 15-17, 2026 Inside Beer & Food Attraction Rimini Fiera
How to reach us
Our stand in the Mixology Village (Hall D5 - Stand 026) will be easily recognizable thanks to the new visual identity which, we anticipate, will not go unnoticed 😉
What to Bring
If you are a professional:
- Business cards for exchanging contacts
- Any specific questions about our spirits
- Curiosities about artisanal distillation
- Ideas for possible collaborations
What awaits you
- Guided tastings of our entire range
- Presentation of the new visual identity
- Direct dialogue with the Mezzanotte team
- Information materials to bring with you
- Special conditions for orders at the fair
Midnight's Future: What Lies Ahead 🚀
Mixology Attraction 2026 marks a new chapter in our history, but it is only the beginning of an ambitious journey.
International Expansion
After the success in the first foreign markets, we aim to:
- Consolidate presence in the UK, Denmark and Germany
- Exploring new strategic markets
- Develop partnerships with premium distributors
- Participate in the main international events in the sector
Product Innovation
Research never stops. We're working on:
- New references that will expand the range
- Limited edition in collaboration with cultural entities
- Special projects that will push the boundaries of craft distilling
Sustainability and Responsibility
The future must be sustainable. Our next steps include:
- Further reduction of environmental impact
- Sustainability certifications
- Circular economy projects
- Even greater transparency on the supply chain
Why You Should Visit Us 🎯
Let's recap: if you work in the beverage industry, if you're a bartender, buyer, restaurateur, or simply a lover of quality spirits, here's why it's worth visiting our stand at Mixology Attraction:
✨ You will discover internationally awarded spirits but with Italian artisanal roots
🎨 You will get a preview of our new visual identity
🤝 You will meet the team and the Master Distiller directly
🍸 You will participate in guided tastings that will make you discover new nuances
💼 You will explore partnership and collaboration opportunities
🌍 You will get to know an Italian reality that is making its way in the world
📚 You will delve into the world of artisanal distillation with those who practice it every day
FAQs on Midnight at Mixology Attraction 2026 ❓
Where is the Midnight booth at Mixology Attraction?
We'll be in the Mixology Village, Hall D5, Stand 026. The Mixology Village is the area dedicated to spirits within Beer & Food Attraction at Rimini Fiera.
When is Mixology Attraction 2026?
The event will take place from 15 to 17 February 2026 , within Beer & Food Attraction in Rimini.
Can I taste your spirits at the stand?
Absolutely! We'll be offering guided tastings of our entire range, including the award-winning Gin Mezzanotte and Gin Atlantide, as well as bitters, vodkas, and absinthes. Our Master Distiller, Alex Bartolucci, will be there to guide you through the flavor profiles of each spirit.
Is it possible to purchase Mezzanotte products at the fair?
During the fair, you can place orders with special conditions reserved for Mixology Attraction visitors. For direct purchases, our e-commerce site mezzanotte.shop offers free shipping on orders over €50.
What is the new visual identity you will present?
It's the result of a growth journey that visually translates our distinctive narrative language. It reflects our evolution from a local artisan distillery to a recognized international brand, while maintaining the artisanal soul that sets us apart. Come and experience it for yourself!
Does Mezzanotte work with bars and restaurants?
Yes! We already work with many Italian and international venues, providing distinctive spirits, training support, and shared visibility. Mixology Attraction is the perfect time to start new partnerships.
What awards has Midnight received?
Our spirits have received prestigious awards: Best Gin in Europe 2023 for Gin Mezzanotte and Best Contemporary Gin 2024 for Gin Atlantide. Furthermore, Alex Bartolucci is the first Italian Master Distiller to join The Gin Guild in London.
In which countries are your spirits available?
In addition to Italy, our spirits are distributed in the United Kingdom, Denmark, and Germany . We are working to further expand our international presence.
What does "craft distillation" mean to Mezzanotte?
For us, this means total control of every stage, the use of traditional stills, careful selection of botanicals, calibrated resting times, and, above all, a philosophical approach where each spirit is a liquid narrative work that tells a story.
How can I stay up to date on Mezzanotte news?
Visit our website distilleriamezzanotte.com to learn about the brand's history and philosophy, and mezzanotte.shop for purchases and updates on products and special offers.
Does Mezzanotte organize events or masterclasses?
Yes, we organize tastings and events and collaborate with venues and industry professionals for masterclasses and training. Contact us during Mixology Attraction to discuss possible collaborations.
What is the philosophy behind Midnight?
We believe that every spirit shouldn't just be drunk, but experienced . We combine artisanal distillation, cultural imagination, and an international vision, creating spirits that are sensory and narrative experiences, not just beverages.
See you in Rimini! 🎊
Mixology Attraction 2026 isn't just a trade show for us: it's the stage where we'll tell the story of who we've become, where we'll reveal our evolution, where we'll meet people who share our passion for quality spirits.
Whether you're an industry professional or an enthusiast, looking to explore partnership opportunities or simply discover internationally award-winning Italian artisan spirits, our stand in Hall D5, Stand 026 awaits you.
Bring us your questions, your curiosities, your ideas. We'll bring our spirits, our history, and our desire to share this journey with you.
From 15 to 17 February, Rimini Fiera : Midnight meets Italian and international mixology.
See you there! 🌙✨
Midnight | Distillery & Spirits - Pesaro, Marche Artisanal distillation that meets the imagination
For information: distilleriamezzanotte.com | mezzanotte.shop